What is Shine Enrich

This user manual will guide you through the setup process, explain how to search for companies, create and manage filters, and import data into HubSpot.

Shine Enrich is a powerful data enrichment service that automatically enhances your company records in your CRM system with accurate, up-to-date information from the Norwegian Business Registry (Brønnøysundregistrene). This ensures your sales and marketing teams always have access to reliable company data without manual research or data entry.

Shine Enrich allows you to search, filter, and import company data from the Norwegian Business Registry directly into your HubSpot account. This integration streamlines your lead generation and data enrichment processes, providing you with accurate and up-to-date company information.

Shine Enrich connects your CRM system (like HubSpot or Salesforce) with official business registry data through a seamless synchronization process:

1. Initial Setup: You configure which CRM fields should be mapped to business registry data
2. Company Identification: Shine Enrich identifies Norwegian companies in your CRM using their organization numbers
3. Data Enrichment: The service automatically pulls official company information and updates your CRM records
4. Ongoing Updates: Based on your settings, Shine Enrich can keep your data fresh with regular synchronization

You can customize how and when Shine Enrich updates your company data:

• Real-time Updates: Automatically enrich new companies as they're added to your CRM
• Scheduled Updates: Choose how often existing companies should be refreshed (daily, weekly, monthly)
• Manual Updates: Trigger updates on-demand when needed
• Filtered Updates: Set criteria to determine which companies should be enriched

Norwegian organization numbers (organisasjonsnummer) are unique 9-digit identifiers assigned to businesses and organizations registered in Norway. They serve as the primary key for identifying companies in the Norwegian Business Registry.

For Shine Enrich to work effectively, your CRM must store organization numbers in a consistent, standardized format:

• Accuracy: The organization number must be exactly 9 digits with no spaces, dashes, or other characters
• Completeness: Every Norwegian company record should have an organization number
• Proper Field Mapping: Your CRM must have a dedicated field for organization numbers that is mapped correctly in Shine Enrich

The Norwegian Business Registry distinguishes between main company units and sub-units:

• Main Units: The primary legal entity, identified by its organization number
• Sub-Units: Branches or departments that have their own organization numbers but are part of a main unit

Shine Enrich can work with both main units and sub-units, giving you flexibility in how you structure your company data.

• Accuracy: Replace manually entered data with official registry information
• Completeness: Fill gaps in your company records with comprehensive business data
• Consistency: Ensure all company records follow the same data structure
• Currency: Keep information up-to-date with regular synchronization

• Time Savings: Eliminate manual research and data entry
• Better Decision Making: Base business decisions on accurate company information
• Enhanced Segmentation: Use enriched data for more precise marketing segmentation
• Improved Customer Understanding: Gain deeper insights into your customers and prospects

Shine Enrich can provide a wealth of information about companies, including:

• Basic company details (name, contact information, address)
• Industry classification (NACE codes)
• Company size (number of employees)
• Financial information (annual revenue, EBIT, equity)
• Founding date and company age
• Organization type and structure