Norway's first Generative AI Chatbot
FrydenBot is Frydenbø Automotive's implementation of Shine AI, Markedspartner's AI Management Plattform.
The solution offers multiple layers of interaction for customers and is continuously evolving. It features a chatbot interface designed to reflect Frydenbø Automotive's brand and tone of voice, helping customers find their ideal car based on their actual needs. In addition, it enables test drive bookings, provides real-time updates on campaigns, and includes many other useful features.
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Customer challenges
- Time consuming and expensive chatbot solution
- Identifying the actual purpose of visits to the website
- Finding the right car based on actual needs was not easy in spite of a modern and well design library
- Offer tailored advice
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Actions taken
The solution provides several layers of interaction for customers, and is in continuous development.
- Chatbot interface tailored to match Frydenbø Automotive's brand and tone of voice
- Ability for customers to find their ideal car based on their actual needs
- Test drive bookings, real time campaign information updates and much more available
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Results
- Engagements: 75% of users opening the chat sends a message. Average of 5 messages per conversation.
- Conversion: 20% clicks through on recommended cars.
- Better UX: Customers can more easily find resolve their needs without navigating through complex filters.