Use of cookies

What are cookies?

Cookies: Small text files stored on your device (such as a mobile phone, tablet, or computer) that identify your browser across different visits and websites. Cookies may be set either by us (first-party cookies) or by others (third-party cookies).

Pixels: Small image files that allow third-party websites to place cookies on your device. They can read and write cookies and are often used to enable tracking.

Scripts: Code snippets that activate pixels or identify your browser or device across visits and web pages.

Session storage: A form of temporary data storage that is only active during a single visit to our site and does not retain information across sessions.

Why do we use cookies?

We use cookies for the following purposes:

Functional / Necessary: Support core site functionality, such as logging in and form submissions.

Personalisation: Remember your preferences, like language settings, and provide customised content based on your previous interactions.

Analytics: Collect statistics such as number of visitors, page popularity, navigation patterns, and campaign performance. We may also analyse whether marketing emails were opened and which links were clicked.

Targeted Marketing: Serve personalised ads or content on external platforms using audience segments.

What cookies do we use in our digital channels?

• Google Analytics: Analytics
  • Tracks users across pages for website analysis purposes.
• Google: Marketing
  • Measures conversions and delivers targeted ads based on your interaction with our content.
• Meta: Functional, Marketing
  • Displays social media buttons, tracks conversions, and shows ads based on your activity on our site.
• LinkedIn: Functional, Marketing
  • Displays social media buttons and supports targeted advertising.
• HubSpot: Functional, Analytics
  • Tracks user activity across visits for marketing, sales, and analytics purposes.
• TwentyThree: Analytics
  • Tracks usage across pages for video analytics, marketing, and sales.
• Hotjar: Analytics
  • Analyses user behaviour on specific web pages.

Your preferences

You can choose to accept or reject cookies through your browser settings. For more information on how to manage cookies in common browsers, see these guides: Microsoft Edge, Mozilla Firefox, and Google Chrome.

You can also manage your preferences via the cookie banner on our website.

If you disable cookies, some parts of the website may not function optimally.

Privacy

Cookies may indirectly identify you as an individual. We will only process your personal data in accordance with applicable laws.

When cookies involve the processing of personal data:
- The legal basis for functional/necessary cookies is GDPR Article 6(1)(f) (legitimate interest).
- The legal basis for all other cookies is GDPR Article 6(1)(a) (consent).

For further information, please see our privacy policy.

Third parties

Our website may include content or links from third-party websites, which may result in cookies being stored on your device. For example, this may occur when you follow a link from Facebook to our website. Please refer to the respective third parties’ privacy policies for more details.

We may also use third-party services for advertising. These companies use cookies and pixels to track your online activity and serve interest-based ads. To opt out of this tracking, visit: www.youronlinechoices.eu. Note that this will not eliminate all advertising — only personalised ads.

Amendments

We may update this cookie policy from time to time, for example if we make changes to our website. You will be informed of any significant updates. The most recent version of this cookie policy will always be available on our website.