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    Bildeler.no improved customer service and increased sales with an AI-powered chatbot

    Bildeler.no has high traffic and a wide product range, which also results in many customer inquiries. Before the collaboration with Intuvio, customer service handled an average of 40 manual chats a week, with an average duration of over four minutes per call. Everything was handled manually via different channels and required time, personnel and presence during the day.
    Carparts.com

    About Bildeler.no

    Bildeler.no, run by Norsk Bildelsenter, is a Norwegian online store with over 35 years of experience in importing and selling car parts. They started with parts for Volkswagen and Audi, but today offer wear parts in original or equivalent quality for as many as 39 car brands, and cover over 90% of the aftermarket for cars older than five years.
    Through online shopping, robotic warehousing and direct imports from manufacturers and subcontractors all over the world, Bildeler.no has established itself as a price-leading and knowledgeable player in the Norwegian car parts market.

    What did we do?

    To relieve customer service, improve availability and increase conversion, Bildeler.no wanted a solution that could handle the many inquiries without compromising on quality. Together with Intuvio, an AI-powered chatbot was developed and launched, specially trained in car parts, returns, purchase help and FAQs.

    Sales and marketing

    AI-powered chatbot

    We developed and implemented an intelligent AI chatbot directly on Bildeler.no. It's trained to understand and answer the most common questions customers have - everything from "which part fits my car?" to questions about shipping, returns and availability. In addition, it guides the user through the online store, clarifies needs, and suggests relevant product categories. The result is a customer who gets fast help, right when they need it, without having to wait for manual support.

    ChatBot

    Sales-generating dialog

    The chatbot acts as a digital salesperson. Based on what the customer asks, it recommends specific products and accessories that fit. It uses real-time data and product logic to show options, clarify compatibility and guide the customer through the buying process. In this way, it directly contributes to increased conversion and more in the shopping cart.

    Analysis and insights

    Analysis and insights

    We've connected the chatbot to analytics tools that provide detailed insight into user interactions, conversion points and most frequently asked questions. This gives both Bildeler.no and Intuvio a data-driven basis for further optimization. The insights are used to improve product placement, identify knowledge gaps and prioritize content that actually matters to customers.

    daniel

    Continuous learning

    The chatbot is not static, it is constantly learning and improving. Through logged conversations and user feedback, we identify which answers work, where there are misunderstandings, and what new needs emerge. The chatbot is regularly updated and trained with both new product information and real customer input to stay relevant and valuable.

    Employees

    24/7 availability and scaling

    One of the biggest benefits of the solution is that the chatbot provides customers with fast and good help - regardless of the time of day. Where previously you had to wait until opening hours to get help, support is now available 24/7. The chatbot can handle large volumes in parallel, which means Bildeler.no can meet demand during peak seasons, campaign periods or weekends - without expanding the team.


    The results

    • Chat volume has increased by x10, equivalent to one full-time position
    • Estimated ROI: 300-500% on customer service costs
    • Reduced waiting time and faster help
    • 24/7 support with consistent quality
    • Increased conversion and better shopping experience

    "The chatbot has gone from being an experiment to becoming an essential part of our sales and support strategy. It handles high volume, solves simple cases on its own, and helps us focus on the cases that require human follow-up."

    - Lars Thomte, Digital Marketing Manager at Bildeler.no / Norsk bildelesenter AS

    The road ahead

    The work with the AI chatbot does not stop here. Together with Bildeler.no, we are planning a number of new improvements:

    • Campaign display in the chat - show active offers and product campaigns automatically during the conversation.
    • Real-time order tracking - link to internal systems to give customers live status of their orders.
    • Video guidance - suggest relevant YouTube videos with assembly instructions and product explanations.
    • Smarter routing - automated forwarding of advanced cases (returns, complaints, etc.) to the right person.
    • Continuous learning and improvement - the chatbot is regularly trained based on new insights from user data.

    "We wanted to make it easier to get help - anytime, anywhere. That's why we launched an AI chatbot that can respond to everything from parts to returns. Already after a few weeks, we've increased the number of calls tenfold and halved the waiting time. In short: more service, less waiting - just the way our customers like it."

    - Lars Thomte, Digital Marketing Manager at Bildeler.no / Norsk bildelesenter AS

    Competitive advantage

    With Intuvio's help, Bildeler.no has gone from manual customer service to a scalable, AI-driven solution that creates value for both customers and the internal team. The chatbot saves time, boosts sales - and provides a competitive advantage in a market where customer experience is crucial.

    Wondering if Intuvio could be a good match for you?