What is HubSpot Smart CRM?
HubSpot Smart CRM is the underlying CRM system in HubSpot. It's not a separate module, but the core that connects Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub and Commerce Hub.
Smart CRM gives you:
- One unified and updated customer database
- Full overview of all activity and communication
- Automated processes across teams
- Built-in AI for better insights and faster decisions
All delivered as a user-friendly, cloud-based SaaS platform.
Part of the HubSpot CRM Suite
Smart CRM is the foundation of the HubSpot CRM Suite. All modules share the same data model and the same user interface. This means that information does not need to be synchronized between systems - it's already there.
HubSpot is a listed software company founded in 2005, with over 7,000 employees and more than 180,000 customers globally. The platform is made up of an underlying Smart CRM and six main modules that can be purchased separately or together:
Sales Hub
Marketing Hub
Service Hub
Content Hub
Data Hub
Commerce Hub
A CRM that actually understands your customers
Many CRM solutions function as advanced address books. HubSpot Smart CRM goes further. With built-in AI, the system analyzes data across channels and teams, giving you:- Holistic customer insights
- Suggestions for the next best action
- Alerts on missing or inconsistent data
- Better decision making - without manual analysis
Who is Smart CRM suitable for?
HubSpot Smart CRM is suitable for businesses that:
- Want one unified platform instead of many separate systems
- Have challenges with data quality and silo thinking
- Want to use AI and automation to work more efficiently
- Need better insight into the entire customer journey
The platform scales from small and medium-sized businesses to larger organizations with complex needs.
Popular functionality in HubSpot Smart CRM
A collective customer history
All emails, meetings, phone calls, forms, chats and purchases are automatically logged to the contact, company or deal.
Custom objects
Customize your data model to suit your business needs, whether you work with projects, subscriptions, properties or memberships.
Advanced reporting
Create dashboards and reports that provide insights at individual, team and company level.
Automation
Automate internal processes, approvals, tasks and notifications across departments.
AI support
Use AI to summarize meetings, suggest follow-up, generate content and analyze customer data.
Integrations
Connect HubSpot with ERP, financial systems, eCommerce, support tools and other third-party systems via ready-made integrations or APIs.
How much does HubSpot Smart CRM cost?
HubSpot Sales is a software that grows with you. Start with the free version or upgrade to one of HubSpot's premium editions.
Free
Starter
Professional
Enterprise
What integration opportunities exist?
Surrounding HubSpot is an ever-growing ecosystem of software integrations, which HubSpot has included in its Connect program. There are over 500 integrations ranging from external solutions for CRM, video hosting, surveys, webinars, chat, eCommerce and automation.
Here are a few examples:
- LinkedIn Sales Navigator
- Microsoft Dynamics CRM
- Salesforce CRM
- GoToWebinar
- TwentyThree Video
- ClearVoice
- SurveyMonkey
- Zendesk
- Shopify
- Magento
- Slack
If you have special needs, Intuvio can develop integrations with third-party applications using the REST API in HubSpot. NOTE: Requires Professional or Enterprise license.
How to buy and get started with HubSpot?
If you are interested in HubSpot, we recommend that you contact a Norwegian HubSpot partner. Intuvio is Norway's largest HubSpot professional environment. We have a large number of ambitious customers, many of whom are international companies with large sales organizations and complex sales processes. If you want to buy HubSpot Sales Hub, or if you want to get more out of the platform, it pays to talk to us. The price is the same whether you buy directly from HubSpot or via a partner, but by buying locally you have a number of other advantages:
- Help from a Norwegian-speaking advisor to choose the optimal HubSpot solution
- Opportunity to purchase onboarding services
- Advice from a Norwegian partner who has experience from a number of implementations
- Opportunity to receive assistance in establishing a strategy for the initiative
- Opportunity to get assistance with implementation
- Opportunity to get assistance with operations and content production
If you have already purchased HubSpot, but would like help getting the most out of the platform, contact us for a no-obligation chat!
Read more about how Intuvio helps companies succeed with HubSpot.