Smarter segmentation and stronger customer data – powered by company register integration
Lacking the insight to segment your customers effectively?
By integrating public company register to HubSpot, Our Customer gained more control over Companies in their CRM. Resulting in better prospecting segments for both marketing and sales teams. As well as full control of company data on excisting customers, enabling better follow-up.
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Customer challenges
- No ability to segment based on company information such as industry, revenue, or geographic location
- Limited insight into the customer portfolio – e.g. revenue trends, risk level, or number of employees
- Difficulty prioritizing sales efforts without reliable data
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Actions taken
- Implemented an integration between HubSpot and a public company registry
- Provided strategic guidance on how to leverage company data for segmentation and sales processes
- Set up automated alerts for key account managers when company data changed (e.g. risk score or ownership)
- Advised the client on combining external company data with internal sales data to improve cross- and upselling
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Results
- More relevant and accurate prospecting lists for the sales team
- Improved visibility into existing customers – with real-time alerts on key changes
- Stronger targeting of content and campaigns based on real customer data
- A more strategic use of CRM as a tool for insight, prioritization, and growth