One solution – multiple countries, languages and brands
Built from scratch based on a brand new & evolving company profile.
Three country-specific sites were initially built in the same instance of Content Hub using common modules, UX & UI design. This project pushed the traditional ways of implementing HubSpot CMS by several extensions to both blog and website templates. Blogs are utilized to publish articles, webinars, guidelines and downloadable content, with custom modules to suit very specific needs.
The site is set up using a safe development environment, source control and staging.
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Customer challenges
- Needed to go from design drafts to live site(s) in a very short timeframe
- Standalone sites using common functionality yet different branding
- Multiple languages
- Import & refactor content from old sites - thousands of articles
- Keep SEO ranking
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Actions taken
The solution provides several layers of interaction for customers as well as editors, and is in continuous development.
- Since launch, four additional sites have been added using new child themes
- Frequent dev & deployment of new features and design/functionality
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Results
- Launched three country-specific websites in a short time – without compromising on design or functionality
- Editors now work faster and more efficiently with modular content and a unified editing experience
- New sites and features can be rolled out quickly using reusable components and child themes
- Preserved and carried over SEO value from previous platforms despite large-scale restructuring
- A flexible platform that supports continuous growth, brand evolution, and content delivery across languages and markets