How we helped R. Bergersen improve customer journeys and digitize the sales process with AI

R. Bergersen's goal was to increase the number of inspections and create better customer experiences, so they invested heavily in digitization and modern marketing - in close collaboration with us at Intuvio.

What were the challenges?

R. Bergersen has long had clear sales targets and an ambition for growth, but faced several challenges:

• High demand and limited customer service capacity.
• Many inquiries required manual follow-up.
• Difficult to navigate a large and information-rich website.
• A desire to make the customer journey easier and more efficient.

They needed a solution that could both improve the user experience and free up capacity internally.

So what did we do?

After working together since 2022 on inbound marketing, CRM structure and sales processes, we took the next step together - and launched the AI agent Tollef, named after one of the company's founders.

Tollef

• Provide the user with a "low-threshold offer" to get relevant information about products and services.
• Suggest alternative solutions, especially for housing associations and commercial buildings.
• Offer help to book an inspection or get in touch with a customer advisor.
• Eventually integrate with the order system and handle customer service inquiries such as "Where is my order?"

This makes it easier for potential customers to navigate, find answers and get in touch with the right professional - without having to read through large amounts of content.

"Working with Intuvio has helped us to simplify a complex buying journey for our customers - and at the same time digitize parts of the sales process in a way that gives us measurable results. Tollef is an important step on the road to smarter and more accessible customer experiences."

- Torfinn Rosland, Marketing & Purchase Manager at R. Bergersen

What were the results?

Although the solution is new, Tollef is already live and in use - and getting better every day. R. Bergersen has got one:

• Effective buying guide that makes information accessible and relevant.
• Seamless sales process where leads automatically go into HubSpot.
• Data-driven insights that provide a clearer picture of which measures result in conversions.

This is the start of a larger initiative - more AI agents are already planned for other target groups, such as architects and private customers.

A digital collaboration in practice

Intuvio has assisted every step of the way - from analysis and persona work to SEO, newsletters, blog articles, CTA design and reporting. Everything is set up to support the main goal: more relevant visits.

With the help of HubSpot CRM, R. Bergersen can now follow the entire customer journey and ROI - and make data-driven decisions for further growth.

An AI assistant with personality

Tollef isn't just smart - he's part of the brand. He speaks like a seasoned professional and is an extension of R. Bergersen's own expertise. He helps the customer think right: What should you ask? What solutions are available for your building? What is important for safety?

A forward-looking partner

Torfinn emphasizes that the most important thing you can do is talk to a professional, but the new AI agent helps you to know which questions are important to ask.

"The best thing you can do is talk to a professional. But before that, Tollef can help you ask the right questions."

- Torfinn Rosland, Marketing & Purchase Manager at R. Bergersen.

He highlights the collaboration with Intuvio as an important factor in getting to where they are today:

"You understand us, we have common goals - and we have always received advice that actually works. This is a journey we take together."

- Torfinn Rosland, Marketing & Purchase Manager at R. Bergersen.