A Smarter Way to Sell – Powered by Data and HubSpot
The engine behind Frydenbø Bil’s digital presence – CRM-fueled and ready to scale.
The solution is a dynamic, data-driven website built on HubSpot CMS, designed to scale with Frydenbø Automotive’s growing content needs. It automatically connects and displays relevant information about brands, car models, departments, and campaigns across the site. This makes it easier for customers to find what they’re looking for, while giving the marketing team full control to update and expand content without developer involvement.
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Customer challenges
- Managing a large and growing amount of content (e.g. brands, models, departments, campaigns) without manual duplication
- Keeping related content consistently connected and updated across multiple website pages
- Ensuring scalability as new brands, models, or campaigns are added over time
- Reducing dependency on developers for routine content updates
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Actions taken
- Built a dynamic website powered by HubSpot CRM
- Created over 100 dynamically generated pages using CRM data
- Set up associations between brands, car models, departments, and campaigns
- Enabled automatic content population based on CRM object relationships
- Removed the need for manual updates across multiple pages
- Empowered marketing teams to manage content without developer support
- Ensured scalability for future brands, models, departments and campaigns
- Improved consistency and relevance of content across the website
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Results
- The marketing team now manages all content independently – no developers needed
- Significantly less manual work and fewer publishing errors
- Customers find relevant content and products faster
- Improved control, flexibility, and insight across the digital customer journey